?? ????? ?????? ????? ?? ????? ??? ?? ????? ????? ?? ?????? ?????????? ? ??????? ??????? ???. ??? ?? ????????? ???????????? ???? ?? ?? ????? ????? ????????? ???? ???????? EAT ???. ?? ??? ?????? ?? ????? ????? EAT ? ????? ?? ???? ????? ?????? ?????? ?????? ??????. EAT: Expertise, Authoritativeness, Trustworthiness EAT ???? ?? ???? "?????"? "??????"